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Senior Manager, Events Strategy
Eqbank · Canada
Role overview
Join a Challenger At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences. What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward. If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you! The Work The Senior Manager, Events Strategy is responsible for leading the strategic direction, planning, execution, measurement and optimization of EQ Bank's event and sponsorship portfolio across Single Family Lending, Commercial Lending, Deposit Services, EQ Bank and Corporate programs. This role is accountable for establishing events as a business growth channel by developing strategies that strengthen broker relationships, support customer engagement, grow brand awareness, deepen education and drive measurable business outcomes. The Senior Manager, Events Strategy will oversee the national events ecosystem, including conferences, sponsorships, broker education programs, customer-facing events, corporate initiatives and partner engagements. The role will establish event success frameworks, measure return on investment, evaluate channel effectiveness and make recommendations that improve event portfolio performance over time. This role demands strategic thinking, data-driven decision making, strong stakeholder management and leadership capabilities while ensuring exceptional execution and budget stewardship across all programming.